New Rieju Bikes For Sale
Rieju is a heritage Spanish manufacturer with more than 90 years of independent production behind it, and its latest generation of motorcycles shows how far the brand has pushed into modern adventure and off‑road riding. For UK riders, the line‑up combines rugged engineering, competitive pricing, and the kind of real‑world usability that has always made Rieju appealing.
The Aventura Rally 307 is Rieju’s new small‑capacity adventure platform, built to offer long‑distance capability in a compact, manageable package. It brings high touring spec, rally‑inspired ergonomics and a low running cost, making it an attractive option for newer adventure riders or anyone wanting a lighter machine without sacrificing equipment levels. Independent reviews highlight its strong value-for-money positioning and generous equipment list for the class.
The Xplora 707 expands Rieju’s reach into modern trail and dual‑sport riding. Designed to bridge everyday use and off‑road exploration, it focuses on versatility, approachable power delivery and ergonomic comfort. It’s built for riders who want a go‑anywhere machine without the weight or complexity of big‑capacity adventure bikes, and forms a key part of Rieju’s new‑model strategy.
The 557 completes the trio as a more performance‑orientated model, slotting into the growing mid‑displacement segment. While full details are still emerging, it sits alongside the 307 and 707 as part of Rieju’s refreshed platform strategy, aimed at giving UK riders more choice across adventure, trail and dual‑sport categories.
Together, the 307, 707 and 557 represent a major step forward for Rieju, signalling a broader range with stronger road presence while preserving the durability and straightforward engineering that define the brand. This new line-up makes Rieju particularly appealing to UK customers looking for lightweight adventure performance, value, and everyday reliability.
Evolution the Rieju Brand
1934-1954 In 1934, the company's identity was defined by the artistic text "RIERA Y JUANOLA" in the style of that time. As the idea of the first bicycle with an engine was developed - the Nº1 - a RIEJU logo was also being designed. The first characteristic logo appeared in 1942 with the special graphic emphasis on the letter "R" that still features in today's trademark.
1955-1977 The RIEJU logo was further developed in 1955, in accordance with the graphic tendencies of that time. It was used for the first time on the model.
1978-1988 During a decade, in which RIEJU is consolidated as manufacturer of mopeds in Spain and obtains international recognition as manufacturer of prestige, there was in use a new design of the brand, associated with the competition enduro (it coexisted with Marathon and the big successes achieved in championships) and it begins to form a part of the historical brands of Spanish motorcycles.
1989-1999 Although the earlier logo continued to be used throughout this decade, 1989 saw a logo design featuring a symbol of a winged horse (Pegasus) to represent the brand. Alongside this development, the first corporate manual appeared covering application and basic uses of the RIEJU image.
1999-2006 The trademark "winged horse" marked a radical change in the company's image and, in 1999, a completely new corporate image was presented to the world at the International Car and Motorcycle Show in Barcelona. This image was also applied to all products. The RIEJU trademark returned once more to the emphasis that had been given to the letter "R" in 1934 as a symbol of the company's identity.
2007-2020 As a result of the product and user strategy that started with the TANGO 125cc model, the trademark underwent a remodelling: although the logo is apparently the same, the trademark has been improved. It has been redesigned to make it more dynamic and more reader-friendly. The introduction of the strapline "for everyday adventure" is a response to this strategy and explains the direction that RIEJU is taking.
2020 In the occasion of the acquisition of the new enduro range by the brand, the need arises to create a new sub-brand: Rieju Hard Offroad. The main brand also undergoes some small changes to update it and adapt it to new times and new utilities.
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